Power BI
Retail revenue command center
+38% YoY visibility
Insights
Field notes from real analytics engagements.
Practical writing on Power BI, SQL, dashboard design and the soft skills that make analytics actually land.
Selected work
Dashboards & analytics that moved the needle.
A short summary of recent engagements — the brief, the build, and the measurable outcome each client walked away with.
SQL
Customer cohorts & churn model
-22% churn in 90 days
BI Strategy
Executive KPI suite — SaaS
1 source of truth, 7 teams
Power BI
Stop building dashboards that nobody opens
The five questions to answer before you drag the first visual onto a Power BI canvas — and how to avoid the 'beautiful but unused' trap.
Jun 04, 2026·6 min read
Read article Dashboards that people actually open.
Window functions for analysts: a practical guide
From running totals to cohort retention — the SQL patterns I reach for in 80% of analytics work.
May 22, 2026 · 9 min
Choosing between Power BI, Tableau and Looker Studio
Tool selection is less about features and more about your team's habits, budget and refresh needs.
May 09, 2026 · 7 min
Replacing your Monday-morning Excel ritual with pandas
A small, opinionated pipeline that pulls, cleans and publishes a weekly KPI report — fully automated.
Apr 28, 2026 · 8 min
KPIs vs. metrics vs. signals — and why the difference matters
Naming things correctly is half of analytics maturity. Here's the model I use with every client.
Apr 14, 2026 · 5 min
DAX patterns every BI developer should memorize
Time intelligence, dynamic measures, and the SAMPER trick that's saved me a hundred hours.
Mar 30, 2026 · 10 min